Hungama Digital Media Entertainment Pvt. Ltd. began its journey as an online promotions agency during the internet boom in 1999. It is now a complete Digital Entertainment, Mobile services and Promo Marketing company, showing its might in the mobile, digital and activation fields by bringing to the forefront creativity and leadership like no other. Over the years we have reinforced our positions in all three fields. Today Hungama Mobile is the leader in the Mobile Entertainment and Value Added Services (VAS) in India; Hungama Digital is the premier digital agency in South Asia; Hungama Promo Marketing has created some of the most memorable event properties in the country. The company has won over 30 domestic and international awards, in various categories, for all three verticals.
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Hungama is the largest aggregator, developer, publisher and distributor of Bollywood & South Asian entertainment content in the world, having worldwide exclusive rights to over half a million music and video titles. It powers nearly 50% to 75% (circle dependent) of all mobile entertainment content in India. We provide content to consumers in 33 countries, with more that 145 partners across the world. We have successfully managed more than 120+ million messages and hundreds of databases for as many as 300 brands through mobile marketing. The business has built its expertise in the following areas- Mobile Content, Mobile Marketing and Mobile Media. Through its own universal Short Code 54646, Hungama Mobile is accessible to over 157 million subscribers within ALL the networks. Over the last decade, Hungama has created and executed some award winning campaigns in the digital space. The company has created innovative marketing solutions for over 350 brands including Coca Cola, Nokia, MasterCard, ICICI Bank, Axe, Nike, Bacardi and ’s. Quite simply, we help brands build awareness, engagement and loyalty, using a full range of digital skills including campaign creative, online media planning / buying and website design. Hungama has created India’s first multi-user gaming website, Gaming Hungama. The site enables users sitting in different parts of the world, get together and participate in highly engaging gaming with each other via the internet. Gaming Hungama also hosts games, which are created especially for a brand promotional activity. The growing popularity of Gaming Hungama only goes to show that India has started to take Internet Gaming to another level.
Hungama Digital also owns Bollywood Hungama (formerly IndiaFM.com acquired in 2000), India’s premiere Bollywood & music site. Since its launch on August 15th 1997, it has become a credible source of information and entertainment for Bollywood enthusiasts all over the world. The site attracts 9 million unique visitors, across 127 countries, and has over 100 million page views each month. Bollywood Hungama has also been awarded with prestigious awards in the past, including the PC World’s Best Indian Entertainment website, Abby’s and Promotion Marketing Awards, Asia. In late 2008, Hungama Reach a premium ad entertainment network from Hungama was launched which became the 4th largest ad network by size offering rich advertising options to brands across premier sites like Bollywood Hungama, Raaga, DailyMotion.in, Nautanki.TV, Santa Banta among others.